It all started with the first glance at a lovely October cloud in Canada. I fell into that pure piece of blue, and was imagining life to be as cozy as that soft cloud, free and peaceful…


On Christmas Eve of 2011, the first designs were fashioned in Toronto. Collections came to life on a small desk, home to every stage from the selection of finest, softest material to the skilled handcraft, the Jovial Cloud® brand has been anchored by a warm peaceful spirit, traveling seamlessly between Canadian lifestyle, art, and design, bringing new layers of love with each new line.



Our vision is to create more than warm hoodies or robes that people could cozy themselves in, we want to create a community hub where people could form and share, even lead their own trends of lifestyle. It was also important for us to create real relationships with our customers and understand what they were passionate about and help them celebrate their life goals.


The early designs were starting with women's styles for home wearing mainly. With increasing feedback and demand from our customers, we expanded product collections for men, kids, babies, and outdoor relaxation. Whether mild or chill, hiking or movie, the coziest wearing experience will surround families all the time. It is not just high-end comfort, also to be your luxury lifestyle.



A constant that has never wavered is our desire to bring people their best body feels as they enjoy relaxation by providing the perfect selection of exclusive materials and unique crafts. Our core values of quality, integrity, balance, greatness, and nature are lived by our team every day and are at the heart of our enthusiastic company culture. We live the life we love. We make perfection we pursue.


Jovial Cloud®A Canadian Brand